In 1948 when PUMA released their very first running shoe, sneakers were all about function. They were deliberately developed to guarantee the wearer’s run was comfortable, successful and faster than ever. celebrating success when Josef Barthel won gold in the 1952 Olympics 1500m race wearing PUMA, the global sportswear giant’s legacy is not one to be underestimated.
As the years have passed, PUMA’s sneakers have become much more technologically advanced, much more fashion-forward and inspired by contemporary designs and trends. but function, fit, durability and reliability have and always will be at the very top of the brand’s priority list. In 1996, PUMA released the “Cell” which was their first foam-free midsole and has because experimented with modern materials and innovative techniques.
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The PUMA RS-X (short for running system) is inspired by sport and technology. Made to dominate the track and steal the show on the streets, the RS-X is a modern reimagining of the brand’s bestselling ‘80s style. With trend-led influences and premium materials, this sneaker is one of the hottest in the game best now – and isn’t going anywhere any time soon.
With high-end brands like Balenciaga and Gucci setting the standard for chunky trainers, PUMA is hot on their heels with the RS-X. With a thick sole and abstract accents, this sneaker is making the trend much more available and relatable to sneakerheads world over.
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Elevated even much more with the brand-new PUMA RS-X3 level Up and the RS X3 Puzzle, PUMA have perfectly fused the chunky-trainer trend with this season’s bright and bold vibe. With primary colours and pops of pink taking over the RS X3, this sneaker provides a nod to the original RS silhouette.
One of the only sneakers on the market at the moment that provides trend-inspired style and high-performance technology, PUMA has succeeded in creating a pair that supports your run and elevates your shoedrobe at the same time. A sign of the modern development of the sneaker industry, trainers are no longer just made with function in mind. They’re built to tick every box from comfort and fit to style and relevance.
Image through PUMA